How To Create A Killer Opt-in Page In 10 Short & Simple Steps

If you want to build a big, responsive, targeted list then this special step-by-step tutorial is for you. Just note that the tutorial is the free and a little more tedious way of creating an opt-in page. I recommend you use either LeadPages or OptimizePress to create opt-in pages. It’s the fastest and easiest way in my opinion.

There are many ways of getting subscribers. If you want to get people to opt-in to your list without hesitation then you need, what we call, an opt-in page.

Basically an opt-in page forces the reader to opt-in to “find out more” — find out more about your product, receive a report, receive a download and so on. You need to do it a “special way”. I’ve seen so many people do it incorrectly which caused them to get very poor conversion rates.

What I’m about to reveal to you is the exact system I use to get conversions of 40-65%!

These secrets to properly writing and formatting an opt-in page I’m about to reveal to you have been proven to work. If you know how to follow simple step-by-step instructions, then this will be a breeze for you to follow.

So without further ado, here it is…

Step 1. Load up your favorite webpage editor.

You may use programs like Dreamweaver or KompoZer available free at

Step 2. Insert a new table, about 600 pixels wide.

I read an article once from a well-known Internet marketer that a table that’s 600 pixels wide converts well. This was actually tested and proven. With people’s computer screens getting bigger, 600px wide may actually be quite narrow. Basically people read better when content is wrapped and in blocks. Make sure your table is centered.

Step 3.  Write an attention grabbing headline.

Your headline is THE most important part of your opt-in page. It is the first thing visitors will see.

Your headline should have the following:

  • Use quaotation marks at the start and end of your headline.
  • Red in color to make it more attention-grabbing.
  • Large font size.

The best headline to use is “Free Report Reveals How To ______”

The word “free” is the most powerful word in sales/marketing.

Step 4. Add your sub-headline.

The purpose of a sub-headline is to stress out your promise even more.

For example, you headline could be something like:

“Free Report Reveals How To Shred 5KG of Fat in just 30 Days”

Your sub-headline would then look something like this:

“You’ll Discover The Exact Step-By-Step System That I Used To Accomplish This Plus How To Keep It Off!”

Step 5. Add a short introduction

This is an optional part, but you can simply address a specific and stressing problem in your area. For example: “Are you sick and tired of all the debt that’s piling up?”

Step 6. Add 4-5 benefit-driven bullet points

Make sure to focus on benefits, not features. An example of a feature would be something like: 2 Terabytes of hard drive space. This is a feature. It doesn’t emotionally connect with your reader.

The benefit is that it will allow you to store all your valuable music, videos, photos, and documents with plenty more space left over for. Stress out the benefits, not the features.

Step 7. Add your call to action

Now your reader wants to know what to do next. This is where you tell them to fill in their details such as his/her first name and primary email address.

Step 8. Copy & Paste the opt-in form.

Go to your autoresponder service/software and copy and paste the HTML code for the subscription box underneath your call-to-action.

I use AWeber as one of my main autoresponder services because they have great tools to build your list and their deliveribility rate is very high.

Also add a short privacy policy just so they know you’re not going to spam them or sell their contact details.

Step 9.  Upload your opt-in page and its files to your server

Use an FTP program like Filezilla to upload your webpage files to your server.

Step 10.  Watch your opt-ins soar!

To see a live example of an opt-in page using these steps, go to

Follow these 10 easy steps and you’ll see a big difference in the number of subscribers you receive.

If you want to create opt-in pages quickly & easily, I highly recommend LeadPages or OptimizePress. It’s by far the easiest and fastest way to create an opt-in page or landing page.




{ 25 comments… add one }

  • Carole April 4, 2008, 6:45 am


    Thank you for writing this easy to follow tutorial on creating an opt-in page – would you consider adding this, and any others, to my website? This is a new website which is aimed at mutual co-operation – by helping Newbies with guides, best deals, honest reviews & tutorials etc.

    Any contributors can add a link to their website + one other link.

    Many thanks


  • Mohamed Hammad April 30, 2009, 5:24 pm

    Hello Aurelius,

    Thanks for this wonderful article and congratulations for hitting the no. 1 on Google for the phrase “opt in page”
    so Congratulations and I will be creating a new squeeze page just for testing your methods

    Thanks again
    Mohamed Hammad

  • Aurelius Tjin July 31, 2009, 12:09 am

    Thanks, Mohamed!

  • Lillea Woodlyns July 31, 2009, 1:12 am

    Wow, I have wondered about opt-in design elements for a long time – right down to the font size. Looking at your optin pages I can see why they do so well. I just opted in to something of yours a minute ago. :)

    I’m saving this blog post in a Word document for later reference.

    Your site is one of the best IM sites ever, and you have such a cool name. Thanks for offering a lot of info and value.

    ~ Lillea

  • Aurelius Tjin July 31, 2009, 1:45 am

    Thank you, Lillea! Glad you’re making use of it.

  • Faiz August 7, 2009, 1:27 pm

    Thanks for your points in building the page. But it does not give the technical details as to how to upload it and see it in the website.

    when i use FTP the message is possitive successfully uploaded. But i am unable to see it in the browser when i type…... it is not working.
    where did i go wrong?

  • Aurelius Tjin August 14, 2009, 6:01 am

    Glad you liked it, Faiz.

  • Bertus August 17, 2009, 7:55 pm

    Hi, thanks for this highly informative post. I am going to use it step for step to make my very own opt in page at I hope that when you view this, I will already be finished with this page, and then you can see if you good post paid off, or if I messed up my first attempt, hehe. Thanks again for the great advice, it’s nice to see people adding some good value to the IM industry.

  • chupatop August 19, 2009, 7:59 pm

    Thanks, Mohamed! )

  • Jay August 29, 2009, 6:37 am

    Great guide on how to make a really good opt in… I was looking for a guide and haven’t found a good one til’ now…


  • Zalfa September 2, 2009, 3:01 pm


    I want to create an optin page for my website but I do not have HTML experience. Any websites that I can pay to create an optin page for my site?

  • Aurelius Tjin December 14, 2009, 2:14 am

    Thanks Jay.

    Zalfa – You can definitely find someone at . They are very savvy when it comes to Internet marketing

  • Bronson February 8, 2010, 11:43 pm

    Clean, simple and effective, this is a nice playbook for solid opt-in pages – fav’d for future reference.

  • Matt Bacak February 9, 2010, 3:27 am

    Zalfa – if you read this. I send alot of my customers to Marcus Yong.

    Here’s his link ->

  • Aurelius Tjin February 16, 2010, 1:03 pm

    Thanks Bronson :)

  • Mohamed Sanih August 18, 2010, 6:24 pm

    thanks bro for the tips….

  • 9javatar November 21, 2010, 1:31 am

    Hi Aurelius,

    This is great advise, I’m a new blogger, just over a week and I’m looking at ways of increasing the productivity of my blog and I will be sharing the things I’ve learnt about on there as well as mentioning people who have been of help just like Carole. Can I find different styles on Warrior Forum, I’m gonna check any how.

    Thanks and sunshine to you!

  • neal January 15, 2011, 7:52 am

    Great article, thanks for sharing. What are your thoughts on including video?

    • Aurelius Tjin March 20, 2011, 11:27 pm

      You absolutely can include video on your opt-in page. Just make sure to “tease” your visitor so they’re more inclined to opt-in to receive more.

  • Will Smith January 23, 2011, 6:42 am

    Great job, enlightening and very helpful. Thanks for being there!

    Will Smith, Managing Principal
    Keystone Capital Associates, LLC

  • Ruud Tax February 3, 2011, 11:46 pm

    Very usefulle info, thank you.
    Which autoresponder service do you advice? Ever heard of IContact?

  • iPage December 11, 2011, 9:07 pm

    Hi Aurelius, your video tutorial is very informative. I really like it as I’ve watched the video..What I like about it is that it plays a very good role in the success of your online business.. you might wanna write about how to improve it? just wondering though, thanks!

  • Kelly January 19, 2012, 5:07 am

    How did you get a shadow on your table?

  • mark March 27, 2012, 11:55 pm

    well done on being number one on the search engines for optin page…
    I found the Information you provided useful ..
    how do I go about putting it on our website…
    All the best

  • Vince Lin May 16, 2014, 1:44 pm

    Dude, what about video opt ins?


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