If you want to build a big, responsive, targeted list then this special step-by-step tutorial is for you. Just note that the tutorial is the free and a little more tedious way of creating an opt-in page. I recommend you use either LeadPages or OptimizePress to create opt-in pages. It’s the fastest and easiest way in my opinion.
There are many ways of getting subscribers. If you want to get people to opt-in to your list without hesitation then you need, what we call, an opt-in page.
Basically an opt-in page forces the reader to opt-in to “find out more” — find out more about your product, receive a report, receive a download and so on. You need to do it a “special way”. I’ve seen so many people do it incorrectly which caused them to get very poor conversion rates.
What I’m about to reveal to you is the exact system I use to get conversions of 40-65%!
These secrets to properly writing and formatting an opt-in page I’m about to reveal to you have been proven to work. If you know how to follow simple step-by-step instructions, then this will be a breeze for you to follow.
So without further ado, here it is…
Step 1. Load up your favorite webpage editor.
You may use programs like Dreamweaver or KompoZer available free at http://www.kompozer.net
Step 2. Insert a new table, about 600 pixels wide.
I read an article once from a well-known Internet marketer that a table that’s 600 pixels wide converts well. This was actually tested and proven. With people’s computer screens getting bigger, 600px wide may actually be quite narrow. Basically people read better when content is wrapped and in blocks. Make sure your table is centered.
Step 3. Write an attention grabbing headline.
Your headline is THE most important part of your opt-in page. It is the first thing visitors will see.
Your headline should have the following:
- Use quaotation marks at the start and end of your headline.
- Red in color to make it more attention-grabbing.
- Large font size.
The best headline to use is “Free Report Reveals How To ______”
The word “free” is the most powerful word in sales/marketing.
Step 4. Add your sub-headline.
The purpose of a sub-headline is to stress out your promise even more.
For example, you headline could be something like:
“Free Report Reveals How To Shred 5KG of Fat in just 30 Days”
Your sub-headline would then look something like this:
“You’ll Discover The Exact Step-By-Step System That I Used To Accomplish This Plus How To Keep It Off!”
Step 5. Add a short introduction
This is an optional part, but you can simply address a specific and stressing problem in your area. For example: “Are you sick and tired of all the debt that’s piling up?”
Step 6. Add 4-5 benefit-driven bullet points
Make sure to focus on benefits, not features. An example of a feature would be something like: 2 Terabytes of hard drive space. This is a feature. It doesn’t emotionally connect with your reader.
The benefit is that it will allow you to store all your valuable music, videos, photos, and documents with plenty more space left over for. Stress out the benefits, not the features.
Step 7. Add your call to action
Now your reader wants to know what to do next. This is where you tell them to fill in their details such as his/her first name and primary email address.
Step 8. Copy & Paste the opt-in form.
Go to your autoresponder service/software and copy and paste the HTML code for the subscription box underneath your call-to-action.
I use AWeber as one of my main autoresponder services because they have great tools to build your list and their deliveribility rate is very high.
Step 9. Upload your opt-in page and its files to your server
Use an FTP program like Filezilla to upload your webpage files to your server.
Step 10. Watch your opt-ins soar!
To see a live example of an opt-in page using these steps, go to www.resourcecheatsheet.com
Follow these 10 easy steps and you’ll see a big difference in the number of subscribers you receive.